What I'm thinking about.
Writing about the intersection of clean energy technology, market development, and the organizational chaos that sits between good ideas and commercial reality.
- 7 min read
Why most clean energy startups fail (and how to fix it)
Most clean energy startups do not die from bad technology. They die from a predictable set of organizational mistakes between the lab and the first commercial customer.
Read article → - 6 min read
The hydrogen vs. battery debate is missing the point
Hydrogen and battery-electric are not in competition. They solve different parts of the decarbonization problem, and pretending otherwise has cost the sector years.
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How to write a government grant that actually wins
After $16M+ in awarded CEC, CARB, and DOE proposals, the pattern is clear. Winning proposals are not better written. They are better structured against the agency's actual priorities.
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What I learned scaling a market 50x in six years
Six years ago, Ballard shipped four fuel cell bus modules a year in North America. By 2024 it was over 200. Here is what actually moved the number.
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Why microgrids are harder than you think
The hardware on a microgrid is the cheap, easy part. The integration with the utility, the operator, and the building load is where projects die.
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